Insight:  There are some things in life that should never again see the light of day. You can throw them away, but bags that rip easily only cause further frustration. 

Big Idea:  Forceflex makes sure that nothin' gets out.

Credits:  Frank Finan - Art Direction

OOH Billboards

 

In-store Free sample

These Forceflex samples are sent to grocery stores nationwide and placed in the checkout magazine section. Of course, the samples incorporate the dark humor of the campaign.

 
 
 
 
 
 
 

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